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Int. en Inglés | Calling All Thrillseekers

360 Chicago Announces the Debut of Tilt

A one-of-a-kind experience, TILT is an enclosed, glass and steel moveable platform that holds up to eight visitors per cycle. 

07.04.2014 12:29 |  IPW Online Press Room 2014 | 

Once safely situated inside, the platform slowly tilts outward to an adventurous angle, generating downward-facing views of Chicago - from one thousand feet above The Magnificent Mile®. TILT gives thrill-seekers an exciting and safe way to take in unsurpassable views of the city, from a never-before-seen angle.

"We had a vision for elevating the experience, and providing memories for guests that will last a lifetime," said Patrick Abisseror, CEO of Montparnasse 56 Group, the owner of 360 CHICAGO and the leading operator of observation decks. "TILT is yet another example of the innovative and forward-thinking vision of Montparnasse 56 Group," whose assets include the Observation Deck at Montparnasse Tower in Paris, France and the iconic Berliner Fersehturm/TV Tower in Berlin, Germany.

"Chicago has long been a pioneer in architecture. As the birthplace of the skyscraper, Chicago continues to be the leader in innovative architecture and TILT furthers that tradition," said Nichole Williamson, General Manager of 360 CHICAGO. "Visitors to Chicago will soon be able to experience unsurpassable views while in motion on TILT."

"Chicago continues to be an international travel destination and I congratulate 360 CHICAGO for ensuring this innovative attraction is in Chicago for both residents and tourists to enjoy," said Mayor Rahm Emanuel. "Since taking office I have been focused on tourism as a key driver of our economy and our tourism is at a record high while we continue to grow. Attractions like TILT will attract thrill seekers from around the world to our city."

To make this architectural achievement possible, Montparnasse 56 Group chose Thornton Tomasetti - an award-winning engineering firm - to develop TILT. Cupples, a leading high-rise façade specialist, is fabricating and installing. Also are Turner Special Projects as general contractor and Gensler as architect of record.

As Choose Chicago prepares to welcome the U.S. Travel Association's 46th Annual IPW (formerly known as International Pow Wow) April 5-9, 2014 the timing for the unveiling of Chicago's newest attraction could not be better. More than 500 international and overseas travel journalists and influencers will be the first to preview TILT prior to its inaugural tilt. This year marks the first time since 1998 that Chicago serves as host city for the event.

"Bold thinking supported by aggressive strategies is essential to growing visitation to Chicago," said Don Welsh, President and CEO, Choose Chicago. "Chicago is heading in the right direction and at a precipitous pace. As Choose Chicago works to increase annual visitation to Chicago to 55 million by 2020, new and aspirational attractions such as TILT will bolster Chicago's standing among leading global destinations."

TILT is located in 360 CHICAGO's south end, allowing guests to experience unique skyline views of Chicago. The cost will be an introductory rate of $5 per experience, plus the cost of general admission to the observatory. Special group rates are also available and reservations made 72 hours in advance are required. TILT tickets can be purchased online or in person at the 360 CHICAGO ticketing desk based on availability.

TILT debuts at 360 CHICAGO Spring 2014. 

More information:
www.360chicago.com
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