11:13 hs. | Mar, 18.May.2021

BUE clima T: 19°C  H: 61%

Int. en Inglés | More than 60 buyers from 13 countries have confirmed their participation

Valladolid will hold next June the second edition of FINE, the International Wine Tourism Fair

Feria de Valladolid (Valladolid Trade Fair Centre) will hold next June the second edition of FINE, the International Wine Tourism Fair, a business forum for professionals which will be joined by wineries, wine tourism territories and tour operators specialized in this segment. 

11.03.2021 10:31 |  Instituto Ferial de Castilla y León | 

Alberto Alonso, general manager of Feria de Valladolid explains that FINE "intends to be a reference for wine tourism professionals and to contribute to the positioning of Spain as a destination for this type of trips and experiences. After the good results of the first edition we have reinforced the commitment towards international markets".

During June 9th and 10th FINE will welcome tour operators operating in countries such as United Kingdom, Portugal, United States, Germany, Canada, Netherlands, Italy, Norway, Russia, Singapore, Australia and Ukraine.

"The response we are getting from tour operators and agencies is really good and becomes even more relevant in this moment of uncertainty due to the pandemic" says Alberto Alonso.

The search for unique, original, charming experiences is one of the objectives of these agencies that also demand gastronomic activities, outdoor tourism, tailor-made trips, family wineries, etc.

Wine routes such as Ribera del Duero, Toro, El Bierzo, La Mancha, Yecla, Jumilla, Madrid, Rueda, etc. have already confirmed their presence in FINE next June.

The fair's content program includes a cycle of conferences and analysis tables in which experts will be involved in tourist markets, product development or big data application. Juan Luis Nicolau, University of Virginia Tech; the president of the Italian Association for Wine Tourism, Roberta Garibaldi; Cathy Huyghe, CEO of us company Enolytics; César Saldaña, of the Wine and Brandy of Jerez Route, and Kathy Magner, of the Californian winery Robert Mondavi, will talk in Valladolid about present and future of wine tourism.

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