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Internacional en Inglés | SUPPORTING NEARLY 1.2 MILLION JOBS

Tourism spending increases to $140.6 billion in 2018 in California

For the nineth consecutive year, California's tourism economy flourished, contributing $140.6 billion in travel spending and supporting 1.16 million jobs across the Golden State. 

10.05.2019 11:26 |  Visit California | 

The numbers released today in Visit California's annual economic impact report highlight the industry's critical role in supporting the world's fifth-largest economy.

The report, prepared by Dean Runyan Associates, found tourism spending grew 5.4 percent in 2018. California continues to experience year-to-year increases, spurring growth in industries touched by tourism, such as retail, food service, entertainment and the arts. This growth creates a ripple effect, supporting local economies across the state.

“Tourism continues to play an indispensable role in the California economy,” said Visit California President & CEO Caroline Beteta. “In local communities, the tourism industry lifts up businesses and supports job opportunities vital to regional success.”

The report's findings also illustrate tourism's added value to California taxpayers. In 2018, tourism generated $11.8 billion in state and local tax revenue. This injection of tax dollars into local communities supports essential programs and services, such as public safety, parks, trails, roads and infrastructure. Without tourism, each Californian household would have to pay an additional $890 in taxes each year to make up the difference.

In an increasingly competitive global market, Visit California's extensive marketing efforts keep California a top-of-mind travel destination for the world. Visit California oversees several customized campaigns that target audiences in the United States and 13 international markets including China, Mexico, Canada and the United Kingdom. The report found that international visitors spent $28.3 billion while in California.